Dual-brand approach Shanghai Automotive to start the layout presentations that the effect of
In the 13th Shanghai International Auto Show, Shanghai Automotive (600,104, it shares) (600,104) to the “integration innovation, win the future” as its theme, carrying Rongwei, MG brand of Grand total of 9 two models show 16 the first full car show, and a breakthrough for the world’s first two models: the world’s first MG cars the concept cars MG6 and 3G Rongwei N1.
The Shanghai Auto Show booth area reached 1600 square meters in order to “and different” design approach clearly communicated “Roewe” and “MG MG” differentiated brand positioning. Shanghai Automotive brands in their own camp, the first production models of the formation of “a full range of multi-brand” the layout.
2009, is Rongwei MG and MG in the first year of the culmination of a comprehensive integration, but furthermore the implementation of the Shanghai vehicle “platform strategy” and “dual-brand strategy” into the year off, in succession to accomplish “unified study and development, unified procurement , joined to conceive “the cornerstone of the starting of efforts to promote” Unity Marketing, “the junction use of assets, twice the brand’s development and development will be” flawless brand-building, advancement of merchandise sales “as the major task. In the circulation mesh, the Roewe 160 dealers have marked up, covering 30 provinces and territories; MG MG cover 28 provincial-level administrative district, has marked up 87 dealers.
Shanghai Automotive Industry (Group) Corporation and Shanghai Automotive to endorse new vitality primary gathering bureau in the 2009 Shanghai International Motor Show Hall indication, “the Expo to endorse new vitality auto venture agreement.” Under the accord, SAIC will entirely mobilize the supplies to whole the exposition of new vitality vehicle development tasks. Shanghai Automotive to endorse new vitality primary gathering bureau will do a good job and work-related supplies, endorse coordination, and guideline support.
According to the plan, Shanghai World Expo in 2010 will include the provision of electric, super capacitors, fuel cells and hybrid vehicles nearly four categories of new energy automobiles. Nearly a thousand units of new energy vehicles will be the application and display the 2010 Shanghai World Expo will be a major highlight.
Filed under Reviews by 
Leave a Comment